It is truly amazing the wealth of information that gets shared over the internet and Twitter everyday. Carlyn Servics Inc. has put together a wrap-up of some of the must read articles we've read in March. Credit where it's due as we've indicated where we originally saw the article and of course the source of the article. You will also notice links to relevant posts on our blog that relate to the subject matter of the various articles. Needless to say we highly recommend you read all the articles linked in this post; they were very informative and insightful.
http://mashable.com/2012/03/22/rim-loses-on-own-turf/
For our fellow Canadian's this article on Apple outselling RIM in Canada should be quite the interesting read. It is most likely not all that surprising to everyone considering Apple's shares continue to gain value but it wasn't that long ago in Canada where the Blackberry was the be-all, end-all of smartphones.
Source: mashable.com
Originally spotted: @ComandMedia
http://www.business2community.com/social-media/finding-purpose-beyond-the-hysteria-of-social-media-marketing-0154656
A great article that quickly and effectively summarizes the two main benefits of Social Media marketing: SEO and target audience advertising. The main point we took out of the article is that having an effective marketing strategy ensures you will see results from your advertising venues.
Source: www.business2community.com
Originally spotted: @B2community
Carlyn Services Inc. related article: http://carlynservicesinc.blogspot.ca/2012/01/social-media-and-small-or-medium-sized.html
http://troblinreich.com/twitter-for-small-business/
This terrific article details a few real examples of companies that got creative in using Twitter as a means of promoting their business to massive audiences for only the cost of honouring a special discount. Using social media and discounts/deals/specials together is something Carlyn Services Inc. has been advocating the past few months so we couldn't agree more with this article.
Source: www.troblinreich.com
Originally spotted: @BizCentralUSA
Carlyn Services Inc. related article: http://carlynservicesinc.blogspot.ca/2012/01/effectively-using-twitter-for-smb.html
http://articles.mplans.com/tips-for-creating-an-effective-e-newsletter-program/
Our favourite thing about this article is the ideas for content detailed. The article was originally written a few years ago but the content remains relevant still today. We came across this article doing a generic search so you know the company is doing something right from an SEO perspective.
Source: mplans.com
Originally spotted: Search
Carlyn Services Inc. related article: http://carlynservicesinc.blogspot.ca/2011/12/e-newsletters.html
http://www.entrepreneur.com/article/223177
If you have ever wondered how to build an app for your business - and really, who hasn't? - this article summarizes how to go about it. A must read for anyone considering building an app or companies considering adding app designing to their repertoire.
Source: www.entrepreneur.com
Originally spotted: @ComandMedia
Carlyn Services Inc. related article: http://carlynservicesinc.blogspot.ca/2012/03/mobilemicro-sites-for-your-business.html
http://www.howtowritearesume.net/en/page/en/How-To-Build-A-Good-Resume-.aspx
Even when you consider something your specialty it is important to do continued research on the subject matter. Recently we came across this article on resume building that was an enjoyable read, particularly because it focuses on a couple of pieces of the resume that often get overlooked: The heading and objective.
Source: www.howtowritearesume.net
Originally spotted: Search
Carlyn Services Inc. related article: http://carlynservicesinc.blogspot.ca/2011/11/how-to-build-resume.html
Creating effective marketing strategies is the process of understanding what your customers want from your business. The concept is simple but the single biggest cause of unsuccessful marketing campaigns is failing to engage with customers.
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